The Biography (Bio) channel features people with extraordinary lives. It is famous for telling peoples stories and its programs are all about people with incredible tales to tell including rich and famous or ordinary people with extraordinary lives. The channel of course features biographies on your favourite film, television and music stars.
Bio example programmes
Advertise on Bio through us
- Better Rates Most advertisers going direct to a television sales house or TV station will pay rate card. Booking TV advertising space on Bio through Ellisons we mean that you can leverage our past spend and previous history with Bio to get yourself a reduction on rate card thus brokering our clients a better deal.
- We manage your TV spots & schedules. For each campaign we run for our clients we systematically go through your spot lists making sure that you’re in the correct programming, time band and we are hitting your target audience profile. We make sure we cut any wastage from your campaign in order for your Bio advertising to be as successful as possible.
- We reconcile your TV spend. We intensively audit our TV space purchased on behalf of our clients. We make sure that our clients get the advertising value they purchased. It’s pretty standard that Bio will over or under deliver by a small percentage so we make sure that your account is reconciled in full so you know what has been spent on Bio to the penny.
- Unique viewers per month: 2.6 million
- Audience: slightly more women than men, with 82% of viewers 35+
- EPG Location: Sky 156 and Virgin 242
