Search plus Your World transforms Google into a search engine that understands people and relationships. It allows you to find information which is personal to you, including Google+ photos and posts, both your own and people who shared specifically with you. This information will only be available to you on your result page.
It also allows you to search profile of people who you are close to or might be interested in following. It finds their Google+ pages which could be related to a specific topic or an area of interest. Google also makes it easy to follow them in few clicks.
